What they didn’t tell you in design school

By February 24, 2013Design, Work

Since finishing my undergrad and jumping into the workforce, I’ve found that there is a lot of things that weren’t taught in school that are essential for survival as a graphic designer. This blog will share my journey of discovery as I uncover new techniques, skills and more efficient ways of getting work done.

So it begins. This week I started my Masters part-time whilst working full-time as a Graphic Designer, running a start-up business and planning my next overseas trip to Eastern Europe. Why did I choose now, when I’m the busiest I’ve been in years to start my blog? Well the truth is, I’ve been cruising along for the past 18 months in a job which allows me to leave work at work. I haven’t thought a lot about my online presence as I’m not actively seeking a source of online income. It wasn’t until I started reading (well listening to the audio tapes) The Four Hour Work Week by Timothy Ferris that I started considering the potential opportunities for revenue.

With graphic design skills behind me, you would have thought I’d figured all this out already. One of my Master’s units Entrepreneurship for the Creative Economy, focuses a lot on the importance of social media. Like many I have a Twitter, Facebook, LinkedIn, Instagram, YouTube account etc but have I been using them to their full potential? No. It has always seemed like too much effort to keep all these networks live and up-to-date. Our readings gave me a lot of tips on setting up a time saving way of managing social networks. Here’s the tools needed to get started:

  • Hootsuite for your mobile device and desktop.
    Hootsuite allows (among other things) you to keep track and post to all of your social media accounts from the one place.
  • Buffer for your mobileĀ device and the browser add on.
    Helps you collect your findings from the web then set them to automatically share later.
  • Google Reader App or in browser.
    Subscribe to News Feeds and read them all in the one place.

To put the process simply; you subscribe to News Feeds that are of interest to you and the people following you. You add articles to your Buffer list to be posted throughout the day to your different social media accounts. You check, post links, re-tweet and reply using either Hootsuite or Buffer. This should enable you to take care of your social media networks in less than 30 minutes a day. So far I’ve applied this to my personal accounts as a test run. I’ll document the process as I apply it to my new business Party Press in a later blog.

 

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