I’m a product designer who loves making complicated things feel simple.
For the past 15 years I’ve designed products across startups and global companies including Disney, Squarespace and agtech. My work sits at the intersection of product strategy, UX and systems thinking. I enjoy untangling messy problems, finding the real customer need beneath the feature request, and turning that into products people actually want to use.
Today I work primarily in B2B SaaS, designing tools for operational teams where clarity matters more than novelty.
15+ years
Designing digital products
Disney
→ Squarespace → Startups
Strategy → Shipped
End-to-end product design
I don’t just design screens
The best products aren’t built from perfect briefs. They’re built from curiosity.
I spend as much time understanding the problem as I do designing the solution. That means talking to customers, synthesising feedback, challenging assumptions, mapping workflows and collaborating closely with engineering long before pixels exist.
Design is the output. Thinking is the job.
Drawn to complexity
Some designers love blank canvases. I love complex systems.
Analytics dashboards, enterprise workflows, permissions, operational tools and products with real-world consequences are where I do my best work. I enjoy taking products that feel overwhelming and making them intuitive without oversimplifying the problem they’re solving.
If a customer says, “This finally makes sense,” that’s usually my favourite metric.
How I work
My approach is collaborative, fast and highly iterative.
I like small teams where ideas are tested quickly, feedback is welcomed and everyone is close to the customer. You’ll usually find me facilitating workshops one day, prototyping in Figma the next, then sitting with engineers refining edge cases before release.
Great products come from shared ownership, not handoffs.
I make things, too
Curiosity doesn’t really switch off when I finish work.
I’ve always had personal projects on the go, from experimenting with new technology to designing and building things simply because I wanted them to exist. They’re a place for me to learn, test ideas and occasionally disappear down a rabbit hole.
Outside of work
I’m endlessly curious.
I’m the kind of person who will spend a weekend redesigning my own workflow, learning a new tool just to see what’s possible, or pulling apart a product simply because something feels slightly off.
Away from screens, I love thoughtful design, good coffee, coastal living and raising my daughter to be just as curious as I am.
