The organisers of the Brisbane Writers Festival required a new campaign that would demonstrate the power of words through a visual approach. My playful concept of the “Words Factory” is a production chain, playfully illustrating the process of transforming thoughts into books. The first machine adds pencils, the next zaps the brain with creativity, another adds ideas and finally the words are released into the world. I also created event tickets and 3 additional posters that can be viewed separately or linked together.
