The app is in response to a brief titled “Social Next” which had students research the new wave of social apps and create an app in response to current usage trends.
User Needs Research
What did our research reveal?
Users are forgoing Facebook for apps where they connect with smaller circles. These groups mimic real life relationships, matched together through common interests.
Wireframes to High Fidelity
Wireframes were created first with pen and paper and then in Illustrator. We created three user scenarios to ensure the app made sense, and not just in our heads! Next we asked users to perform tasks and iterated as necessary.
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